Mobile Service Pricing

Now that LTE deployment is increasing, significant differences are emerging in the marketing approaches being followed by mobile network operators. At one extreme, Vodafone Germany is targeting LTE at competing with fixed broadband services. LTE provides mobile network operators with the ability to support significantly higher usage than possible with HSPA networks, by reducing the… Read more

In his wireless blog, Alastair Brydon reviews early examples of LTE pricing, in Denmark, Germany and Sweden. Now that a number of European LTE services have been launched, I’ve reviewed the early pricing models being adopted in three countries. The table below shows the current LTE pricing charged by Telia (Denmark), Telia (Sweden) and Vodafone… Read more

In his wireless blog, Mark Heath, of Unwired Insight calls on Ofcom and the UK government to do more. Industry regulators will not escape budget cuts as the UK government attempts to control spending. The government announced last week that it will merge the telecommunications regulator (Ofcom) with the postal regulator (Postcomm) and several Ofcom… Read more

Mobile data pricing for traffic-intensive services is becoming more affordable for consumers, with a proliferation of flat-rate tariffs for smartphones and flat-rate mobile broadband bundles, with generous monthly usage allocations (for example, 5GB or more). Flat-rate pricing for smartphones is becoming increasingly prevalent, to give mobile users the freedom to access a broadening range of… Read more

3G traffic volumes are set to increase substantially in the next five years. Many factors, as shown in the figure below, will support this growth, including: increasing 3G penetration, as users rapidly migrate from 2/2.5G to 3G services increasing penetration of USB modems and datacards (supporting mobile broadband services) increasing penetration of smartphones proliferation of… Read more

The increasing penetration of USB modems and datacards to support mobile broadband services will continue to have a significant impact on 3G traffic volumes. USB modems permit easy connection of 3G data services to either portable or fixed PCs. PC applications generally consume substantially more data than basic mobile phones, with usage of several gigabytes… Read more

A new report from Unwired Insight, entitled ‘Will 3G Networks Cope?’, shows that the relentless growth of 3G traffic volumes will create a 3G network capacity crisis for some mobile network operators as early as 2010. Early deployment of LTE will be essential, and continued growth in data consumption will create insatiable demand for LTE… Read more

While 3G operators have been reporting annual increases of 300 to 700% in 3G data traffic volumes, they have not needed to be unduly concerned because volumes have increased from very low levels. However, a new report published today by Unwired Insight, entitled ‘Will 3G Networks Cope?’, shows that 3G traffic volumes will continue to… Read more

Mobile network operators in developed regions should prepare for a tenfold increase in wireless network traffic by 2015, as data traffic rapidly overtakes voice, according to the new report, Wireless network traffic 2008-2015: forecasts and analysis, written by Unwired Insight. Total wireless network traffic from cellular users in developed regions is set to increase substantially,… Read more