Telecom Report – “Critical Ingredients of Mobile TV: femtocells, WiFi and sideloading”
Most mobile network operators plan to deliver mobile TV and video services using 3G and/or broadcasting networks (such as DVB-H). However, before taking major investment decisions, they need to consider the opportunities for delivering mobile TV content using indoor wireless systems (such as WLAN and femtocells) and sideloading.
iPhone users are consuming significant volumes of TV and video content, even in the absence of 3G and mobile broadcasting capability. Indoor systems and sideloading could relieve 3G networks of substantial amounts of traffic, allow better-quality products to be offered, and form a viable alternative delivery system for TV and video content for mobile operators that are unable to use mobile broadcasting technologies.
This telecom report considers the roles of indoor wireless systems and sideloading alongside 3G macrocells (including HSPA, HSPA+ and LTE) and broadcasting networks (such as DVB-H and MediaFLO). The report analyses the capabilities and limitations of each technology, and maps these against the factors that will influence customers’ choice of mobile TV services. It examines which technologies are required to deliver a compelling service proposition and which may be unnecessary. It also considers how mobile network operators can best take advantage of the range of different mobile TV delivery mechanisms, some of which may not be in their direct control.
Questions answered by this report
- Which technologies should mobile network operators use for the delivery of mobile TV? What are the capabilities and limitations of each?
- How will customer requirements affect the choice of mobile TV technologies?
- Why is sideloading so important in delivering mobile TV?
- What role should indoor systems (WLAN and femtocells) play in the delivery of mobile TV?
- Can mobile operators deliver attractive mobile TV services without a mobile broadcasting network, such as DVB-H?
- How do different technology options affect the amount of traffic that must be carried by 3G networks?
- What actions should mobile network operators take to seize the opportunities and minimise risks from sideloading and indoor systems?