Cookie Policy

The Unwired Insight web site uses cookies to monitor how the site is used, to help us enhance the experience we provide to visitors over time. This page explains the role of cookies in general and describes how we use them on the Unwired Insight web site.

Photograph of Smarties cookies

Cookies and the Unwired Insight web site

Cookies are small text files, which may be placed on your computer by web sites that you visit. They are used for a variety of purposes, for example to enable web site features to work, to improve the user experience by storing information that would otherwise have to be typed in on every visit, or to monitor how a web site is being used. Cookies are widely employed by modern web sites and it is increasingly common to see pop-up messages advising visitors about their use.

The Unwired Insight web site uses Google Analytics cookies to gather anonymous information about how the web site is used. For example, this enables us to gather general information such as how visitors arrive at the web site, which pages are visited, and how long they are viewed. This helps us to improve the web site over time. A detailed breakdown of the cookies used by the Unwired Insight web site is provided in the following table:

_utmaGoogle Analytics2 years
_utmbGoogle Analytics30 minutes
_utmcGoogle AnalyticsEnd of browser session
_utmzGoogle Analytics6 months

If visitors click on our links to other web sites, including Facebook, LinkedIn and Twitter, it may result in those sites saving cookies on your computer. Details of the privacy and cookie policies of those companies can be found on their respective web sites.

By using the Unwired Insight web site you consent to us using cookies in this way. If you would like further information, please email us at or call us on +44 (0) 1480 819391.

The UK Information Commissioner’s Office provides general information about cookies and ways of controlling their use on its cookies advice page.

If you would like to prevent Google Analytics from storing cookies on your computer, please install the Google Analytics Opt-out Browser Add-on.