Mobile Services and Pricing

In recent years the mobile service mix has evolved rapidly from little more than voice telephony and text messaging to a complex set of services with diverse characteristics in terms of performance requirements, data consumption, pricing, revenue per megabyte and revenue share models, to name just a few. Understanding the service mix and pricing strategies is crucial for network operators and service providers alike, but this is a major challenge. Based on extensive research in this area, this page contains a selection of our blog posts on mobile services and pricing. Our related page on Mobile Services Usage and Traffic discusses the usage level of mobile services and considers the impact on mobile network traffic.

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