Mobile users have been increasingly using their mobile phones instead of fixed phones to make voice calls, driven by convenience and affordability, and this trend will continue. Affordable voice bundles with generous allowances of anytime any-network minutes are now widespread in Europe and the USA. In Western Europe, fixed–mobile substitution for voice telephony has continued apace, with more than 50% of voice traffic originating on mobile phones in 2008.
Just as mobile users are preferring to use their mobile phones for voice telephony when in their homes, many will increasingly access Internet services and a range of multimedia services (for example, using smartphones) when in their homes, even when they could access such services using a PC.
There is already evidence that there will be substantial indoor usage of multimedia services using mobile devices. For example, in a press release from Orange in November 2008, Roaul Roverato, Executive Vice-President in charge of the new growth businesses Division at Orange, stated that 40% of mobile TV usage in France took place in the home, and that this trend was “increasing”.
Mobile broadband services will be increasingly regarded as a direct substitution for fixed broadband services, with some users preferring to access Internet services in their homes using 3G mobile broadband services.