Understanding mobile TV deployment options and developing viable business models

Please contact us for more information.

Email: contact@unwiredinsight.com

For mobile network operators, the principal decision is no longer whether to offer mobile TV and radio services, but how to deliver a compelling service proposition that achieves an adequate financial return. Mobile TV services bring a host of challenges, which we can help you overcome.

Mobile TV and radio services can be highly network-intensive (particularly if not implemented well), potentially filling 3G networks with low-profit-margin traffic.

End users are unlikely to pay significant sums to access mobile TV and radio services, so delivery of these services has to be very cost-efficient.

We evaluate the confusing array of wireless technologies that could potentially be used to deliver mobile TV and radio services, including enhanced 3G networks (e.g. HSPA, HSPA+ and LTE), femtocells, WiMAX and dedicated mobile TV broadcasting networks (e.g. MediaFLO, IMB and DVB-H).

 

We provide flexible support


 

Dr Mark Heath

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We can support you in a variety of ways, so please contact us. We have undertaken a broad range of consultancy and research activities on mobile TV, including:

  • advising a venture capital company that was considering investment in a mobile content aggregator. This involved comprehensive evaluation of the company and the mobile TV market
  • supporting a global network infrastructure vendor with the commercial launch of a completely new mobile TV broadcast technology
  • evaluating on a like-for-like basis a range of mobile TV broadcasting technologies, including DVB-H, MBMS, IMB, DAB-IP, MediaFLO and DMB
  • comprehensively evaluating the business cases for the deployment of dedicated and shared mobile broadcasting networks, for a range of mobile broadcasting technologies
  • quantifying the traffic volumes that will be saved from 3G macrocell networks through the use of mobile broadcasting networks
  • evaluating the alternatives to mobile broadcasting networks, including 3G networks, sideloading, WLAN and femtocells.