Dr Mark Heath
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We have developed a comprehensive set of end-user models, so
that we can forecast the evolution of wireless service demand, and
quantify traffic volumes across delivery platforms.
We track the take-up and usage of a large number of wireless
services worldwide, to ensure that the assumptions made in our modelling
are realistic.
Future wireless traffic volumes will be dependent upon a variety of
factors, including the total number of devices, the types of 3G used,
the specific services users consume and the usage of those services, the
traffic intensity of each service, the split of indoor and outdoor
usage, and the distribution of traffic across different service delivery
methods. Our models take account of all these factors, and their
interdependencies.
We can forecast wireless service usage and traffic split by delivery
method, service type, user segment, device type and geographical region.
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