Press releases

 

Press release: 3G networks will face capacity problems in 2010, says Unwired Insight

While 3G operators have been reporting annual increases of 300 to 700% in 3G data traffic volumes, they have not needed to be unduly concerned because volumes have increased from very low levels. However, a new report published today by Unwired Insight, entitled ‘Will 3G Networks Cope?’, shows that 3G traffic volumes will continue to increase significantly, and some HSPA networks will have capacity shortfalls by the middle of 2010.

Since 2007, 3G networks worldwide have experienced substantial traffic growth, as some 2/2.5G customers have moved to 3G services and mobile broadband services have emerged. According to the new report, this is just the beginning. Surplus HSPA capacity will soon be occupied, with continued take-up of mobile broadband services and the migration of most 2/2.5G users to 3G services within five years.

Mobile broadband services are already having a profound impact on 3G networks, and yet mobile broadband penetration is still lower than 10% in most countries,” according to report co-author Dr Mark Heath. Such services are extremely network-intensive. “A mobile broadband customer using 1GB per month consumes the equivalent network capacity of over 7000 minutes of voice telephony,” adds Heath. Currently, the majority of mobile users are still supported by 2G networks. “Within the next five years, the vast majority of 2G customers will migrate to 3G services, substantially increasing traffic volumes,” warns Heath.

Some of the key findings of the new report are:

  • In the five year period to the end of 2014, 3G traffic volumes in developed markets will increase by more than 20 times. Drivers for these rises include increasing 3G penetration, continued adoption of mobile broadband services, escalating penetration of smartphones, proliferation of flat-rate service bundles and increasing usage of 3G devices indoors.
  • There are significant differences in the outlook for different types of 3G operator. Some incumbent 3G operators with large customer bases will face HSPA capacity shortfalls in mid-2010, or even earlier if customers migrate rapidly from 2/2.5G to 3G services.
  • In contrast, new-entrant 3G operators will not suffer from severe short-term limitations of HSPA capacity, and will have a two-year window of opportunity to aggressively promote mobile broadband services.

The report warns 3G operators that they need to take action now, before it is too late.

According to co-author Dr Alastair Brydon, “The effect of 3G network capacity shortfalls will be that service users experience degradation in the quality of service provided by a 3G operator, particularly at times and locations at which the network is heavily used.” He adds, “This is likely to cause serious dissatisfaction among users.”

The report discusses the actions that operators can take to delay HSPA capacity problems, such as tariff changes and fair usage policies, slowed migration of 2/2.5G users to 3G services and deployment of femtocells.

The new report ‘Will 3G Networks Cope?’ published by Unwired Insight addresses one of the biggest concerns within the mobile industry, as to whether 3G networks will be able to cope with future increases in 3G traffic volumes.

The report gets to grips with this critical issue by quantifying how 3G network capacity and 3G traffic will evolve over the next five years. The report contains 120 pages, 29 figures, 18 tables and 30 000 words. For more information, or to buy the report, email contact@unwiredinsight.com or telephone +44 (0) 1480 819391. Dr Alastair Brydon and Dr Mark Heath are authors of more than 40 reports on key issues in the mobile industry.

A free whitepaper associated with the report is available to download from the Unwired Insight website.

Press release: Wireless network traffic to increase tenfold

Mobile network operators in developed regions should prepare for a tenfold increase in wireless network traffic by 2015, as data traffic rapidly overtakes voice, according to the new report, Wireless network traffic 2008-2015: forecasts and analysis, written by Unwired Insight.

Total wireless network traffic from cellular users in developed regions is set to increase substantially, driven by: improved cellular devices (such as USB modems and smartphones); widespread deployment of advanced 3G technologies and femtocells; affordable pricing (particularly for traffic-intensive services); more indoor usage of cellular devices; and increasing size of items of Web content.

“While developed regions will account for just 25% of the cellular user population by 2015, they will generate 65% of total global wireless network traffic,” according to Dr Mark Heath, the report’s co-author. “This is due to a higher proportion of advanced handsets and the earlier deployment of more advanced cellular technologies, such as LTE, which have higher throughput.”

Key findings of the new report include:

  • Historically, voice telephony has dominated wireless network traffic, and popular data services, such as SMS, consume a tiny amount of network resource. However, the take-up of USB modems and a broad range of data services on smartphones will increase wireless network traffic. Average wireless network traffic per cellular user (for all voice and data services) in developed regions will increase to eight times its 2008 level by 2015, rising from 56MB per month to 455MB per month.
  • While voice traffic will continue to increase, as a result of on-going fixed-mobile substitution, data traffic will rise at significantly faster and come to dominate wireless network traffic. By 2015, data will account for 94% of total wireless network traffic in developed regions.
  • A number of uncertainties could result in traffic levels differing from our base-case forecasts. An upside forecast derived by Unwired Insight indicates that by 2015, traffic per customer in developed regions will grow to almost 30 times its level in 2008.

“Strong take-up of USB modem services could result in traffic per cellular customer increasing to as much as 23 times its 2008 level by 2015. Mobile operators may need networks that are able to support a huge increase in traffic, and should review their strategies towards USB modem services,” says Dr Alastair Brydon, the report’s co-author.

“In the short-term, underutilisation of 3G networks allows mobile operators to offer low-cost USB services, but operators may be forced to rethink their strategies when they are confronted by the need to make further network investment.” Wireless Network Traffic, 2008-2015: forecasts and analysis provides detailed forecasts of wireless network traffic, broken down by terminal and service type, for each major region of the world (Western Europe, North America, developed Asia, Central and Eastern Europe, Central and South America, developing Asia and the rest of the world).

Press release: Wireless broadband to exceed 2 billion customers by 2015

Wireless broadband services will create significant opportunities for revenue growth, and cellular technologies will take the largest share, according to the report Wireless broadband forecasts for 2008-2015: HSPA, HSPA+, EV-DO, LTE and WiMAX, written by Unwired Insight.

Globally, 2.1 billion wireless broadband customers will generate USD784 billion in service revenue by 2015. This revenue increase of about 2400% will be underpinned by continued developments in wireless technologies, improvements in devices and more flexible pricing options.

HSPA will support 88% of all wireless broadband consumers at the end of 2008, and its importance will continue.”Despite the increasing availability of LTE and WiMAX, HSPA and HSPA+ will still support 54% of wireless broadband users by the end of 2015,” according to Dr Mark Heath, co-author of the report.

Key findings of the new report include:

  • Because W-CDMA to HSPA to HSPA+ is the natural evolution path for GSM operators, the number of HSPA and HSPA+ customers worldwide will increase from 61 million at the end of 2008 to 1.1 billion at the end of 2015.
  • Cellular technologies will dominate wireless broadband services, with twenty times as many users as WiMAX by the end of 2015.
  • LTE will take off relatively slowly, but its customer base will reach 440 million by 2015, with associated revenue of USD194 billion.
  • WiMAX will be squeezed from developed markets by fixed and cellular broadband services and by 2015 will serve just 98 million customers worldwide, of which 92% will be in developing regions.

WiMAX will fail to achieve a significant share of the rapidly developing wireless broadband market, contributing only 2% of global revenue. “By 2015, there will be twenty times as many customers for cellular broadband services as for WiMAX,” according to Dr Alastair Brydon, co-author of the report, “The vast majority of MNOs will not break ranks to WiMAX, but will upgrade to LTE, resulting in over four times more LTE users by the end of 2015.”

Wireless broadband forecasts for 2008-2015: HSPA, HSPA+, EV-DO, LTE and WiMAX provides detailed global forecasts for wireless broadband subscriber numbers, revenue and ARPU for the period 2008-2015. Forecasts are broken down by wireless broadband technology (HSPA, HSPA+, EV-DO, LTE and WiMAX) and by region.

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