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WiFi offloading is becoming increasingly used

Photograph of Mark HeathAs we have regularly discussed in this blog, WiFi offloading is an important mechanism to curtail the traffic demands on mobile networks. With relatively limited deployment of LTE in many markets, WiFi offers significant benefits for smartphone users, in terms of speed, usage allowances and costs.

Devicescape has just reported the results of a smartphone user survey, which found that 91% of respondents had WiFi connectivity in the home. 84% of survey respondents with WiFi connectivity said that they proactively connected their smartphones to it.

Given that many mobile network operators have reduced data allowances for both smartphone and USB dongle users, it is not surprising that an increasing number of smartphone users are connecting to their home WiFi in preference to using their cellular broadband service.

62% of respondents said that the main reason for using WiFi was the slowness of 3G and 4G networks.

About the author:

Mark Heath, of telecom consultancy company Unwired Insight, provides in-depth telecom analysis of global mobile markets. Mark has authored more than 40 reports on key issues in the wireless telecommunications industry.

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